You may have noticed that Workopolis has changed. That is because the job market is changing and the ways that employers and candidates find one another are changing. In honour of all of this evolution, we’ve come up with the top five new rules for recruiters to find candidates and the top five rules for candidates on the job hunt.
The New Rules for Employers:
1. HR needs to embrace marketing.
Changing demographics and impending labour shortages mean that competition for top talent is only going to get fiercer. Increasingly candidates are in the power position and employers have to find ways to truly differentiate themselves in the marketplace. Marketing best practices have come to the world of human resources so that employers can extend their reach, engage candidates and match their needs with what they have to offer.
2. There is a difference between a commercial brand and an employer brand: employers need to ensure that potential candidates know the difference.
Candidate’s initial impressions of a company are established as potential consumers or users of your products or services. But an employer brand incorporates additional elements that show a potential candidate what it could be like to work at a company.
3. Hire a person. Not a resume.
Resumes are only one tool in modern recruiting. It is critical for employers to get to the real person behind the resume and understand how they will fit into culture and roles. New assessment and profile tools are evolving, but the best strategy is one that involves less time with unqualified candidates and more time interviewing potentially qualified candidates. Ensuring an employer brand is speaking to the right audience is more than half the battle.
4. There are more options available to recruit, but there are also more options to fail or waste your time with.
It’s a more complicated world to recruit in. Social networks, for instance, are evolving as reach mechanisms but not all will represent your employer brand in the manner you may want. Employers and HR have many more buttons to press in the cockpit and finding the right course to take is becoming increasingly difficult and costly in terms of time.
5. In a competitive world for qualified candidates, getting it wrong can be costly.
Hiring the wrong person will cost you 2.5 times that person’s salary.*Smart hiring is directly connected to the bottom-line. Most organizations’ most valuable assets are its human capital that walks out the door every night. And the wrong hire has tangible business impacts because of the disruption, false starts, and additional work created. If you have to get it right, do it right from the start.
The New Rules for Candidates:
1. If you have skills or experience, you’ll be doing the interviewing – not the employer.
Current demographics and labour shortages mean that if you’re a solid candidate you’ll be in the driver’s seat when it comes to finding a job you are truly passionate about. The challenge may be choosing the right car to get you to where you want to be. Insist on getting the inside view of what the employer would be like to work for so that it matches with the attributes you are looking for.
2. Every person has a unique fingerprint of attributes they are looking for in a job.
See beyond the job posting to find a place where you can really thrive and shine – a combination of elements like company culture, career advancement opportunities and compensation. Find the right match for you.
3. Build it properly, and they will come.
Don’t hide behind your resume. Use it to help showcase your best qualities so that potential employers can help find you quickly and easily. But also find the companies that attract you, establish a relationship, and explore opportunities together.
4. Like pro athletes, you can be a free agent.
Under the right circumstances, you owe it to yourself to be a window shopper for evolving opportunities. Keep your eye on the marketplace. Track employers of interest, scan jobs in your field or in your field of dreams. You never know when opportunity will knock.
5.Fulfillment is the new corner office.
Employers are recognizing that employee happiness (and productivity) is a result of fulfillment on the job. That sense of engagement, enjoyment and achievement. Do you feel like you shine in your current job? You deserve it.
* Source: Society of HR Management 2007