Position Overview:
ShyftLabs is looking for an experienced Ad Ops Specialist focused on scheduling and campaign execution. You will play a pivotal role in ensuring the successful delivery of our digital advertising campaigns.
ShyftLabs is a growing data product company that was founded in early 2020 and works primarily with Fortune 500 companies. We deliver digital solutions built to help accelerate the growth of businesses in various industries, by focusing on creating value through innovation.
Roles and Responsibilities:
Collaborate with marketing and advertising stakeholders to understand campaign objectives, target audience, and key performance indicators (KPIs).
Implement and schedule digital advertising campaigns across ad platforms, programmatic platforms, and other relevant channels.
Monitor the performance of live campaigns, regularly analyzing key metrics and making data-driven recommendations for optimization.
Troubleshoot technical issues related to ad serving, tracking, and delivery, liaising with relevant teams or vendors when necessary.
Ensure ad creatives and landing pages align with campaign objectives and meet platform guidelines and specifications.
Stay up-to-date with industry trends, platform updates, and best practices in ad operations and digital advertising.
Collaborate with the creative team to ensure timely delivery of assets and resolve any discrepancies between planned and actual campaign execution.
Provide regular reports and insights on campaign performance to stakeholders, including recommendations for improvement.
Qualifications:
Bachelor's degree in Marketing, Advertising, Business, or a related field.
2+ years in digital advertising, ad operations, campaign management, or a similar role.
Proficiency in using ad platforms, programmatic platforms, and ad servers.
Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
Excellent project management skills, capable of handling multiple campaigns and deadlines simultaneously.
Technical aptitude and experience troubleshooting ad-related issues, such as ad tags, pixels, and tracking.
Solid understanding of digital advertising metrics and KPIs.
Excellent communication skills, both verbal and written, and the ability to build trust-based relationships with business partners.
Previous experience in an e-commerce or digital-focused company.
We are proud to offer a competitive salary alongside a strong healthcare insurance and benefits package. The role is preferably hybrid, with 2 days per week spent in office. We pride ourselves on the growth of our employees, offering extensive learning and development resources.
ShyftLabs is an equal-opportunity employer committed to creating a safe, diverse and inclusive environment. We encourage qualified applicants of all backgrounds including ethnicity, religion, disability status, gender identity, sexual orientation, family status, age, nationality, and education levels to apply. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.
