The climate crisis demands bold action. We need to slash our carbon emissions and remove the excess carbon dioxide that is already heating up our planet.
That’s where Carbon Removal Canada comes in. We are a new climate non-profit with a big vision: to make Canada a world leader in scaling carbon removal solutions that can help us reach net-zero emissions and beyond. We are the first group in Canada singularly focused on this mission.
We think Canada has what it takes to be a pioneer in carbon removal. We have the resources, know-how, and the innovation ecosystem to succeed. We also have a responsibility to act as one of the highest per capita emitters of greenhouse gases.
Our goal at Carbon Removal Canada is to shape leading policies that will accelerate the scale-up of carbon removal technologies in Canada while setting a global standard for deploying them in a responsible manner. We will push for smart investments in science and research that will advance the efficacy and integrity of carbon removal solutions. And we will champion solutions that are socially and environmentally responsible, ensuring that they benefit all Canadians and respect Indigenous rights.
We are committed to building a diverse and inclusive movement for carbon removal and intend to elevate voices that are often ignored in climate conversations.
If you share our passion for tackling climate change with cutting-edge solutions that can create jobs and positive social change in Canada and around the world, we would love to hear from you!
As an early employee of Carbon Removal Canada, you will help shape our values and culture. We are:
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Entrepreneurial: We work lean, smart, and fast. We collaborate well but also excel at working independently. We challenge the status quo and adapt to change.
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Curious: We don’t jump to conclusions or take sides. We seek to learn more and find common ground with others. We see obstacles and setbacks as opportunities to grow and innovate.
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Mission-driven: We are motivated by the positive impact that carbon removal can have on our communities. We care about creating economic, social, and climate benefits through our work.
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Globally-conscious: We believe Canada should champion an inclusive carbon removal agenda that listens to and elevates voices from the communities and countries impacted the most by climate change despite having done the least to cause it.
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Generous: We operate with generosity and trust. We support our colleagues through challenges, help our partners achieve their goals, and put public interest before our own.
The role
As Director of Communications, you will create a persuasive and engaging narrative that captures the public's imagination about Canada's potential to lead the world in scaling up carbon removal.
The Director will craft and execute a communications strategy that demonstrates the economic, environmental, and social advantages of Canada being at the forefront of this nascent industry. A key part of this role will be shaping targeted messages and strategically deploy resources to persuade critical stakeholder groups. This person will manage all media relationships, securing high ROI media engagements while responding quickly to a changing media environment. The Director will also be responsible for the organization’s brand identity, making sure it reflects and reinforces the mission, vision, and culture of this social-justice focused start-up. Critically, this person will effectively deploy staff and resources to reach policy, field-building, and fundraising goals of Carbon Removal Canada.
This position is remote and can be based anywhere in Canada. The position will report to the Executive Director.
Below is a list of key responsibilities currently envisioned for this role. We are a fast-paced organization with evolving priorities, so these responsibilities may change. Over time, we expect the Director to set their own priorities.
Strategy:
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Develop an inaugural communication strategy that lays out how the organization will achieve its objectives by engaging key audiences and implementing well designed communications tactics
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Lead planning efforts associated with the official public launch of Carbon Removal Canada in late 2023 to ensure the event advances key organizational objectives
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Make strategic use of the organization’s communications budget to ensure communications activities are high ROI
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Develop position statements and key messages that advance the organization's policy agenda, and help differentiate carbon removal from other climate interventions
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Identify emerging issues and / or threats to the organization’s mission and objectives and develop appropriate responses
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Establish measurable objectives and key results and provide a regular report on relevant success metrics
Execution:
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Lead execution of all major activities in our communications strategy, doubling down on tactics and approaches that work, and abandoning the ones that don't
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Develop copy and marketing materials that describe the benefits of our policy proposals, reflect the organization's values, and attract new funders to support our mission
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Oversee outgoing communications to ensure that key messages are accurately framed and brand identity is maintained
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Produce, write, and distribute a monthly newsletter to our email subscribers
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Prepare all communications materials for Carbon Removal Canada events
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Act as an official spokesperson for the organization or deploy staff and Board members as needed
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Provide communications support to the Executive Director, including speech writing, briefings, and quarterly reports to the Board and funders
Management:
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Manage all aspects of media relations - including securing media coverage, coordinating interviews, preparing team members for media and speaking engagements, and coordinating media events
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Identify, contract, and oversee third-party relationships with external marketing and public relations firms involved in advancing Carbon Removal Canada's brand, digital, public relations, and social media presence
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Monitor the marketplace for new and upcoming marketing trends, technologies, and best practices that Carbon Removal Canada can adopt
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A bachelor's degree in public relations, communications, journalism, or other related fields
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8+ years of work experience, with at least 4 years of experience working in a management capacity in communications or public relations
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Experience creating and implementing an effective communications strategy
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Excellent English writing, editing, and verbal communication skills
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A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently
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Deep existing relationships in the media and communications sector, along with a history of managing media relationships and landing impactful media spots in high profile publications
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Experience managing budgets and deploying communications resources that result in high ROI outcomes
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An ability to understand, develop, and report on key performance metrics that align to an organizational strategy
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A strong desire and ability to learn about the carbon removal field quickly
You'll really impress us if:
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You’re able to work in French
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You have a keen ability to "see around corners" and identify potential opportunities or threats before they arise
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You have developed communications strategies for emerging technologies and innovations that required you to introduce an entirely new product, service, or concept in people’s minds
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You have spent time in policy circles, and understand how governments use messaging to shape policy
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You have strong networking skills and enjoy engaging with people at external and official events
Carbon Removal Canada is committed to diversity, inclusion, and equity in its hiring processes. As such, we welcome applications from members of visible minorities, First Nations, Métis, Inuit, persons with disabilities, persons of all sexual orientations and gender identities, and others with the skills and knowledge to help provide a diverse range of perspectives. Even if you don’t meet some of the required qualifications, we encourage you to apply and share how your life experiences and identity, especially if underrepresented in the current climate ecosystem, can contribute to our mission. As long as you feel this is the right role for you, please don’t hesitate to apply.
This is a remote role, based anywhere in Canada. Applicants must have legal authorization to work in Canada. Our entire team works remotely. We typically work standard hours (9am to 5pm ET), but are much more concerned about results and getting things done effectively than we are about what hours you work.
We will hold in-person team meetings and retreats quarterly to collaborate in person. Additional ad-hoc meetings may be necessary where in-person collaboration is preferable. Senior staff should be ready to travel to events representing the organization as needed. This role anticipates travel within Canada approximately once a month.
Carbon Removal Canada is deeply committed to providing competitive compensation and comprehensive benefits to our employees. The starting salary for this position is CA$120,000 per annum with opportunities for growth. To manage expectations and save time, we will discuss alignment on compensation in your first meeting with us.
To apply, please submit a resume and cover letter detailing your qualifications and interest in the position. Applications will be accepted on a rolling basis, and we are looking to fill this position quickly.
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