Looking for a career change? Join one of Canada’s most successful and multicultural Hospitality companies, that strives to take your talent to the next level. With 19 hotels owned and managed by Easton’s Group of Hotels, and a further 6 in development, your passion, collaboration, and voice will be an excellent addition to our growing Organization. As a company, we strive to provide exceptional benefits, perks, and growth opportunities to all our employees.
If you have a passion for exceptional service delivery, are results driven and appreciate the recognition, Easton’s is your career partner of choice.
The Easton's team believes that excellence is achievable only in an environment that embraces and promotes Equity, Diversity & Inclusion (ED&I). Our company is challenging the way we work, think, and develop an inclusive workplace. Our commitment to ED&I allows us to achieve our vision and mission and ensure a more equitable future for all.
Benefits:
Health, Dental & Vision Care
Hotel Discounts at IHG, Hilton & Marriott properties
Onsite Parking
Employee Milestone Events
Job Overview
Assist in developing and implementing sales and marketing strategies for the hotel to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.
Duties and Responsibilities
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Work closely with the Director of Sales and Marketing and other senior leadership personnel with regards to the oversight and management of the sales team.
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Ability to lead the sales team in the absence of the DOSM
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Achieve budgeted revenues and personal/team sales goals and maximize profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan, and the business plan as well as financial plans.
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Assist in the creation and implementation of sales plans that drive measurable incremental occupancy, increase average rates, and increase volume, food and beverage and banquet sales.
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Review monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed the established revenue plan.
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Input towards the creation and development of special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel.
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Assist and direct day–to–day sales activities, plan and assign work and establish performance and development goals for team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance, and recognize good performance.
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Develop and maintain relationships with key clients and outside contacts (for example guests, airliners, wholesalers, travel agencies, ad agencies, and local community groups) to produce group and/or convention business, including room sales, food and beverage sales and catering/banquet services.
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Provide guests with information (for example loyalty programs, area attractions, restaurants, and facility information) to enhance the guest experience.
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Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients, as needed
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Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIPs, large groups, and other key guests.
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Assist in leading marketing efforts to upsell guests on hotel services, offerings, and amenities.
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Develop awareness and reputation of the hotel and the brand in the local community.
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Effectively communicate and market aspects of the hotel that are sustainable or “green” and use the information to gain new business opportunities.
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Work closely with DOSM and Eastons Social Media team on property social media efforts
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Perform other duties as assigned. May also serve as the manager on duty.
QUALIFICATIONS AND REQUIREMENTS
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High School diploma or equivalent, and five years total experience in a hospitality or hotel sales and marketing setting, or an equivalent combination of education and experience. Must speak fluent English. Other languages preferred.
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Sales supervisory experience is an asset
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This job requires the ability to perform the following:
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Frequently standing up or moving within and outside of the facility
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Carrying or lifting items weighing up to 25 pounds
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Handling objects
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Other:
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Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects highly on the hotel, the brand, and the Company.
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Reading and writing abilities are utilized often.
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Leadership skills
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Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.
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Problem-solving, reasoning, motivating, organizational and training abilities are used often.
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Ability to travel to attend workshops, tradeshows, conventions, etc.
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May require a valid Driver’s License.
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May be required to work nights, weekends, and/or holidays.
Health and Safety
Because safety is a management responsibility, department managers are held directly accountable for safe work practices and control of physical hazards in their areas.
DUTIES AND RESPONSIBILITIES
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Establish and enforce all safety policies and procedures. Ensure that all employees comply with OHSA and its regulations. Correct any employee who is observed breaking a safety rule. Any employee who continues to violate safety rules should be disciplined immediately.
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Detect and eliminate, or report for correction, all physical hazards, and unsafe conditions immediately by completing a safety work order. Perform random checks every month and report deficiencies to the appropriate personnel.
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Conduct orientation for all new employees before they start work. If possible, have a member of the Health and Safety Committee meet with the new employee (as part of the orientation or later). Ensure that new employees receive instruction (verbal and written) on WHMIS, the unique hazards of their jobs, accident reporting, CPR and first aid, back injury prevention techniques, Job Safety Analysis, procedures to follow in the event of a fire, and current property safety awareness programs.
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Re-instruct all regular employees who develop unsafe work practices as soon as possible after such practices are observed.
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Ensure that all employees use or wear any equipment, protective devices or clothing required under the Health & Safety Program.
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Investigate all employee accidents thoroughly and immediately. Get the facts from the injured worker and witnesses and fill out necessary accident report forms promptly and completely. These forms should then be submitted to Human Resources for processing. Follow the accident investigation procedures included in this manual.
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Insist on immediate first aid for all employee injuries where applicable. Maintain department first aid stations.
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Identify the physical requirements of selected jobs to Human Resources to ensure effective applicant screening.
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Actively cooperate with the Health and Safety Committee. Ensure a competent and interested department representative is at all committee meetings.
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Insist on good housekeeping and enforce the “Clean as You Go” policy.
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Maintain active involvement in the accomplishment of the accident prevention and reduction objective assigned to the department. Take every precaution reasonable in the circumstances for the protection of employees.
Review and be aware of all sections of the Health and Safety Manual.
